Monday, June 7, 2010

The Five Whys for Start-Ups - The Conversation - Harvard Business Review

The Five Whys for Start-Ups - The Conversation - Harvard Business Review

Root cause analysis and preventive maintenance are concepts we expect to see in a factory setting. Start-ups supposedly don't have time for detailed processes and procedures. And yet the key to startup speed is to maintain a disciplined approach to testing and evaluating new products, features, and ideas. As start-ups scale, this agility will be lost unless the founders maintain a consistent investment in that discipline. Techniques from lean manufacturing can be part of a startup's innovation culture.

One such technique is called Five Whys, which has its origins in the Toyota Production System, and posits that behind every supposedly technical problem is actually a human problem. Applied to a start-up, here's how it works:

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