DOmedia Debuts DOfind to Help Advertisers and Agencies Connect with Media Providers More Efficiently Than Ever Before
DOmedia (www.domedia.com), the most comprehensive database and
Whether a subscriber is building a digital out-of-home media plan to reach active moms in the top 10 DMAs or needs unique media ideas to reach beach-goers in Southern California within 5 miles of a client's swimwear shop, the enhanced DOfind platform makes it easy to locate the information they need faster than ever before. Through its wide variety of search criteria options, DOfind easily powers both broad and targeted data requests. Search options include defined geographies (DMAs, MSAs, ZIP Code and proximity to a location), media category, venue type or
From the Search Results, subscribers can select the appropriate Product Profiles to access critical planning-level data such as network at a glance (for digital place-based media only), planning rates, contract terms, audience demographics, network impressions, coverage areas, art requirements and production specs, to name a few. Additionally, agency and advertiser clients can send an electronic request-for-information (RFI) at any time, using a quick link within the profile. After viewing product information at an aggregate level, the user can then view location-specific information for each listing.
"With the launch of DOfind, subscribers can now navigate the industry's most extensive data warehouse of out-of-home media properties using a refined
DOmedia unveiled its first search platform in August 2008 (during the OAAA STAR Showcase) and solicited extensive customer feedback to improve the research vehicle, both in terms of search functionality as well as the media property data available. That feedback has been incorporated into DOfind's enhanced capabilities and interface, resulting in an experience optimized for usability.
DOmedia's basic search
With the purchase of a DOmedia subscription, qualified agency and advertiser clients receive unlimited access to all DOfind features for 12 months from the activation date. Pricing is based on the total number of registered subscribers within each organization. For more information, an online demonstration, or to request a free trial, visit www.DOmedia.com.
DOmedia connects agencies and advertisers with an extensive