Monday, February 15, 2010

Brand Thunder Passes 2 Million Downloads – 2 Reasons Why

by Kevin Dwinnell

The growth chart is text book. Brand Thunder’s doubling its size in half the time. It took us 18 months to reach the 500,000 download mark. Nine months later, we reached the million download mark. Four and a half months after that, we’re over two million downloads. Nice momentum.


It’s easy to see the caliber of brand that we’re fortunate enough to work with, our client list is full of great names from around the globe. Leveraging the power of the brand and their consumer touch points is common practice for affinity products. We try to bring a little more.

The web has splintered audiences. Think about how a sports fan may follow their favorite team. A fan may go to the team’s site, or they may go to a leading sports site, or they may participate in a blog or community focused on a team or sport. Limiting distribution through team channels limits the reach of the product. (As an aside, if you really want to learn about how teams can keep up with their fans, follow Sports Networker.)

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