Minds On: The Netflix Experience – Marketing and Customer Service Lessons

Minds On: The Netflix Experience – Marketing and Customer Service Lessons


I don’t know how many of you use Netflix but here’s another company that I think is really doing great things with their marketing and shaping their customer experience. I’m a big fan.

First, I’ll note that they use multiple tools to attract new customers – TV ads, direct mail, refer a friend promotions a very good online presentation. Their service is very simple to understand and use. You probably know the concept: pay a low monthly fee and receive unlimited, no-late-fee DVDs thru the mail. Their execution is top notch.

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