How Columbus-Based DOmedia is Changing the Game for Out-of-Home Media Buyers

by Nate Riggs

Out-of-home media buying can a tough, painstaking process.
For one, there are multiple types of assets to choose from, each with different benefits and reach. Location is always a big issue, in that you need to make sure the assets that display your messages have the potential to hit the right audience and deliver enough impressions. Then, throw into the mix that all of these assets, including billboards, wallscapes, bus stop benches and even human street teams, are brokered by a mix of different vendors. Now, plan a national out-of-home media campaign for your client. Okay? Good luck…
Sound like fun?
At the very least, the complexity of this process is messy and it takes a good amount of time and human power to do it right and get it out the door. That is, if you are doing things the traditional way.
Enter DOmedia, a comprehensive database and toolset for alternative, traditional and digital out-of-home media. This company is yet another example of killer technology start-ups that are emerging from Columbus, Ohio. These entrepreneurs and innovators are working to change the game for how out-of-home media is transacted today. And, so far, they’re winning.
I had the chance to visit with DOmedia CEO Andy Mansinne, and get the scoop on how this new marketplace functions and where the company is heading in 2010.

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