Tuesday, November 17, 2009

Minds on Marketing Blog launched - 5 Ways to Really Connect with your B2B Audience

Source: Minds On Marketing Blog - check them out by clicking here - http://bit.ly/l2Zab - Tom Augustine

5 Ways to Really Connect with your B2B Audience

Blogging and social media are the hot topic in marketing today and for good reasons. These new tools offer some terrific ways to both connect with and have conversations with customers and future prospects. It’s relatively easy to see how this can work for consumer sales, but a bit more difficult in business-to-business.

I’d like to share with you 5 ways that you can really connect with your B2B audiences using these new tools, as well as some conventional approaches. I’ll list them out here, and then over the next few days I’ll post more with expanded details, tips, and tools you can use to start with - benefiting from these approaches today.

Here’s my 5 Ways to Really Connect with your B2B Audience:
  1. Identify ALL of your audiences and understand what they want and need. In business you rarely have a single decision maker like you can in consumer purchases. You’ll have to find a way to communicate with all of them (and some of them have conflicting interests).
  2. Become a “thought leader.” Show your audience that you understand their industry, what they need, and why they should be listening to you.
  3. Personalize – use technology to give your customers and prospects EXACTLY what they want and need. And let them tell you how they want to get it from you.
  4. Use cross-media approaches to get past the gatekeepers and distractions. You have more than one tool in your belt. Use them all.
  5. Survey your existing customers – they’ll help you understand how to win new customers.
There’s no “Marketing 101” anymore. Things are changing too fast to be contained in a textbook. But we’re working with customers that are getting terrific results using these approaches.

Come back later this week and I’ll expand on the first point – Understanding ALL of your audiences.

And I’d love to hear from you, too. Let me know if you’ve tried any of these approaches and how they work for you. Or you can tell me if you’re having difficulties getting thru to your customers and prospects. I’ve sat on your side of the table and understand what it means to be responsible for budgets, plans, and company revenue.

I’d also be happy to sit down with you and do a quick review and analysis of your current marketing plans and talk to you about how Minds On could dramatically improve your results by bringing our “smart creativity” to bear for your organization.

Call us at 740.548.1645 or click here for our simple contact us form

You can follow Minds On on Twitter where I post some of the great ideas I read about or hear.

What I’m reading this week: Jeffrey Gitomer’s Little Teal Book of Trust


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