Highlights: Digital Media Trends, a Venture Capitalist's Perspective - TechColumbus eTrack

At this TechColumbus eTrack luncheon Matt Carbonara, respected entrepreneur and venture capitalist, analyzed trends in digital media.  Looking at case studies of successful companies, Matt highlighted valuable lessons, such as:

• Be viral
• Leverage user generated content
• Network effect/ambient awareness
• Leverage existing content
• Help incumbent media companies
  
• No single answer:  build, partner, invest

Digital Media Trends

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