TedTalks: Simon Sinek: How great leaders inspire action

Simon Sinek: How great leaders inspire action | Video on TED.com

About this talk

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

About Simon Sinek

In 2009, Simon Sinek released the book "Start With Why" -- a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change. Full bio and more links