Bootstrapping Startups For the Win

By Brian Link

Here in Columbus there have been a few Internet startups, and each entrepreneur if you asked them would tell you that getting started is the hardest part. Many people think they have a great idea, maybe even have written it down and dreamed of turning it into something big. But taking those first few steps of talking to other people, committing your own money, finding a team to help build it and figuring out how to tell the world about it is where you need great strategy (and some luck).
One strategy, if you’re lucky enough, is to borrow a million bucks from your rich uncle. You might also find an angel investor or venture capitalist and beat the one in a million odds and get funded before you have a product or revenue. The much more likely scenario and the smartest strategy is much more difficult, if you can pull it off. It’s called bootstrapping.

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