Monday, November 2, 2009

Brand Thunder Signs Edinburgh Capitals for First Scottish Team to Offer a Custom Browser

Brand Thunder LLC (, the custom browser specialists, announced today the launch of the Edinburgh Capitals Boom! and the first custom browser experience in the Elite Ice Hockey League. Capitals fans will enjoy an Internet experience where the browser is immersed in the look, feel and content of Capitals hockey.

Brand Thunder's browser Boom! is unlike other browser-based tools with its visual takeover of the browser, in addition to integrated content and functionality. The energy and team spirit is fully captured in the entire browser theme. Links to the team site are included as is breaking news delivered within the Boom!'s toolbar. Capitals fans will enjoy instant access to team news, blogs and videos, plus a whole lot more.

"Brand Thunder has a great track record of meeting the needs of the hockey fan with its custom browsers," said Scott Neil, from the Edinburgh Capitals. "We wanted our fans to be the first to enjoy the experience in the EIHL."

"We're getting more and more requests from outside the U.S for our services," said Patrick Murphy, founder and CEO of Brand Thunder. "It's a pleasant irony to have the Edinburgh Capitals be our first sports client in the UK. The Washington Capitals were our first sports client in the US."

Brand Thunder's browser Booms! are free, lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can switch real-time between any installed Booms!, or change from a full Boom! view to a small Boom! (toolbar only), all without restarting the browser.

About Brand Thunder:
Formed in April 2007, Brand Thunder creates custom-browser experiences. Brands enjoy a more persistent connection to their Internet consumer through the custom browser Boom!, which increases website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or Internet site. The custom browser Booms! feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NBA, NCAA, NFL, NHL, Universal Music and Yahoo!. Samples found at


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