Out with the Old and in with the New! Shifts in Operations Social Media Event
“Our consumers are very loyal to us and they love to send us photos showing the great results they get from using Scotts Miracle-Gro lawn and garden products,” said Ed Billmaier, Sr. Director of Relationship and Interactive Marketing, as he shared how Scotts is examining opportunities to create meaningful engagement with their consumers.
“By creating a sense of community where consumers can connect and share their contentment and loyalty towards our products, everyone benefits,” Ed continued.
Billmaier, was one of three speakers at the kick-off event for the American Marketing Association discussing shifts in company operations resulting from using social media. The event was held on September, 2nd at the Dublin Entrepreneurial Center (The DEC).
Scotts is pursuing social media in four areas including marketing, customer service, public relations, and as a tool for internal communications. Scotts is finding success through their internally developed forums which allow consumers to enter niche discussions and share with others. They also host a rating and review service allowing consumers to identify products that might best fit their needs. Scotts dabbles with external venues for connecting too, like blogs , facebook, twitter, and Amazon customer reviews.
Next to present was Julie Spicer, a woman who understand first-hand the benefits of using social media for recruiting and sales. Julie worked most recently for Ray and Barney Group where she helped implement new social media strategies and now she is helping her new employer Quick Solutions get engaged in using some social media techniques.
Spicer, a Relationship Manager, said, “Tools like LinkedIn, Facebook and Twitter are creating a faster model for finding talent due to the transparency of information. Instead of blind calling a company to find the right person, we can now see who works at that company, what their titles are, what projects they are working on and connect with them on-line first to create a warm calling scenario.”
“Meetup is a great way to build your network. You can find events you never knew existed in town, see who is coming and build your network effortlessly”, says Spicer.
The event was topped off by Christina Christian, Digital Marketing Manager for the Mid-Ohio Foodbank. Christian indicated that about 60% of brand marketers are currently using social media in some form and the Foodbank is one of them.
“Social media has a different appeal to non-profits compared to for-profit businesses”, says Christian. “The low cost tools provide easy ways to share information, build relationships, understand our constituents and learn about their motivations.”
Christian continued, “The Mid Ohio Foodbank is focused on the idea of friend-raising, a way of building relationships at the individual and group levels. Community is a key ingredient to our success. Having dedicated forums to reach our contributors helps us develop successful events, gain volunteers, and raise funds.”
The AMA plans to continue bringing the
Here are the links to the events presentations:
http://www.slideshare.net/sblanquera/ed-billmaier-ama
http://www.slideshare.net/sblanquera/christina-christian-ama
http://www.slideshare.net/sblanquera/julie-spicer-ama
posted by Ben Blanquera at
1:43 PM
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