Friday, August 14, 2009 Extends Commitment to 41st Parameter's Internet Fraud Detection Solutions

Three-year Agreement Signed Based on Proven Results in Protecting Small and Medium Sized E-commerce Businesses

SCOTTSDALE, Ariz., Aug. 10 /PRNewswire/ -- 41st Parameter(R) Inc., the leading provider of fraud detection and prevention technology, today announced a three-year extension of services from (2CO), provider of turnkey e-commerce solutions and payment processing for approximately 40,000 businesses around the world. 2Checkout will continue using FraudNet, the leading dedicated fraud prevention solution for the e-commerce industry, through 2012 to help its investigative team identify legitimate versus fraudulent transactions.


Since partnering with 41st Parameter in 2005, 2CO attributes savings of approximately $1 million per year in reduced chargebacks alone, while overall chargeback rates have fallen by two-thirds. Utilizing more than 400 rules in conjunction with the leading device identification technology, FraudNet provides 2CO's investigators a comprehensive dashboard of transactions scored for risk, efficiently limiting manual review to orders most likely fraudulent.

"E-commerce retailers and payment processors need innovative, flexible and adaptable solutions to fight back against current and emerging fraud threats," said founder and chief innovation officer Ori Eisen of 41st Parameter. "We're able to provide scalable solutions that limit fraudulent activity for 2CO merchants while improving the overall experience for both merchant and customer. 41st is looking forward to continuing to help 2CO in the fight against fraud and enabling further growth of the company."

"FraudNet has allowed our company to transact globally without increasing our exposure to risk; servicing many countries deemed too risky by other processors for high instances of card-not-present fraud," said Kristin Dach, CFO and COO of 2CO. "This extension allows us to continue providing fraud prevention services and cost savings to a diversified variety of small and mid-sized merchants, without expanding our fraud investigation team."

2CO recently upgraded to 41st Parameter's FraudNet 3.0, the latest, most comprehensive fraud prevention solution available. Standard FraudNet 3.0 features include:

Device ID - Integrated device intelligence technology for covert, tagless recognition of any internet connected device transacting with 41st Parameter protected sites.

Dynamic Queue - Prioritized review for orders requiring immediate investigator attention, highlighting potentially fraudulent transactions executing in the short term, such as suspect overnight shipments.

Automated Analysis - Consolidated dashboard for displaying and analyzing multiple fraud detection components (Device ID, risk score, AVS, CVV2, IP geolocation, system data, language setting, risk audit trail, order transaction details and more) for quicker investigator review and decision making.

Enhanced Custom Link Analysis - Patented analytical tools especially effective for fraud ring detection - DataSpider(TM) links seemingly unrelated orders with common data elements to identify fraud. SketchMatch(TM) link analysis identifies transactions placed by the same fraudulent device, without relying on user-entered data.

Bulk Action - Empowered case management for rapid identification and processing of group activities, such as mass approval or rejection of resolved transactions.

About (2CO)

Established in 2000 and headquartered in Columbus, Ohio, 2Checkout provides turnkey e-commerce solutions to thousands of business customers around the world. 2CO's proprietary technology supports back-office functions including financial reporting, tracking, fraud prevention, affiliate tracking, customer service and sales tracking. In 2008, 2CO serviced over 2.5 million buyers for a total of over 220 million in sales.

About 41st Parameter

41st Parameter provides solutions for detecting and preventing fraud across multiple channels for the world's most valued and recognizable brands. Leading financial institutions, and e-commerce companies, and travel services businesses rely on 41st Parameter's technology to protect them from cybercrime threats including card not present fraud, new account origination fraud, phishing and account compromise, credit bust outs, and fraud ring attacks. Founded in 2004, 41st Parameter makes the process of detecting and preventing fraud easier and more effective, reducing both expenses and potential losses. As a leading web fraud detection innovator the company supplies industry-proven solutions which integrate advanced device identification with comprehensive risk management capabilities. To learn more about 41st Parameter, visit

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Dave Yohe Tim Whitman/Tara Mulloy
41st Parameter Schwartz Communications
480.776.5518 781.684.0770


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August 28, 2009 at 9:59 AM  

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