Monday, June 29, 2009

Clearsaleing Continues Growth Despite Economic Conditions

June 25, 2009 - TechWeek

Columbus-based Clearsaleing, an advertising analytics software provider, participated last week in the Internet Retailer Conference & Exhibition and reported to The Wall Street Journal that despite the recession, it has seen revenue growth every month since it launched three years ago.

“Good economy, bad economy, we have a great story to tell,” says Adam Goldberg, Clearsaleing co-founder and chief innovation officer.

Clearsaleing chose the conference as the site to launch its newest offering, Clearsaleing Purchase Path Technology. The solution provides attribution management capabilities that allow e-tailers to more precisely identify which online marketing activities are leading to conversions. Internet retailers can more accurately measure, compare and optimize ROI across their online advertising portfolio. In addition, marketers can now configure ClearSaleing to assign a cost to organic traffic for each search engine, providing for the first time a legitimate basis of comparison to paid advertising alternatives. The company has also developed industry-focused versions of the software to address the needs of advertisers within various industries including financial services, insurance, travel, pharmaceutical, automotive and retail.

Clearsaleing is backed by local venture fund NCT Ventures and the Ohio TechAngels.

To read the story in the Wall Street Journal, click here

For more information on Clearsaleing Purchase Path Technology, see the release from the company


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