Wednesday, May 21, 2008

Tuesday Evening Thoughts - May 20, 2008 - Web 2.0 presentation embedded

Participated in a wonderful panel discussion on Web 2.0 today at OCLC and wanted to share the powerpoint discussion points (click on this link or view it below).




lThanks to our panelists for putting it all together.

Jasmine De Gaia - OCLC
lEd Billmaier - Scotts Co.
lStacey Elicker - Sync Creative
lAdam Torres - TeamDynamix
lStephen Webb - ICC

Here Adam and Stacey:


Thanks to TechColumbus (especially Cindy) for putting this on.

A few key takeaways for me -

1. Business strategy must drive any use of web 2.0 technologies. Before you embark on any investment ask yourself - what is my goal? how will I know that I'm successful?
2. Know your audience. Who are you talking to ? Do understand your customer segments? What data are you basing your assessments on? Are you looking at objective information or only anecdotal info? One size does not fit all
3. Don't forget to leverage your existing team members in the creation of content and the publicity of anything you do.
4. Consumers expect that sites will perform quickly. Make sure you pay attention to the performance of your site and what happens when you get some scale in the user base.
5. Cultural changes may be required to support the newfound openness and transparency fostered with Web 2.0
6. Technology matters - pick it carefully -there are a lot of lower cost platforms to enable web 2.0




Peace out,
Ben


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4 Comments:

Anonymous Randy Murray said...

Thanks for setting up this presentation.

Very little of Web 2.0 is technology - it's enabling the end user. The scary part is trusting the customer and controlling the fear of abuse. I look forward to hearing more examples of local companies and how they meet both challenges.

Randy Murray
Horizon Datacom

May 21, 2008 at 10:04 AM  
Blogger C. Matthew Curtin said...

I have a few questions.

Slide 4 purports to show us who is participating and why. What is the source for these data? What is the methodology for classification? The lines are connected from one age group to another as if to demonstrate a downward trend in participation. Does this mean that people will over time participate less? Does this graphic really show what it means to demonstrate?

What's the point of slide 5? The “typical millennial” is “intelligent?” What is the foundation for that assertion? Is this to be contrasted with a typical person from Gen-Y, Gen-X, Baby Boomer, or whatever? What about compared to each other? Are they more likely to be intelligent than unintelligent? How is that even possible?

Slide 40 purports to show trends. It's not clear to me that we have any real understanding of what the two data mean, that 87% of teens vs. 67% of adults use the Internet. Socially? At work? Is this a reflection of the demography or of the jobs that people are in? And since when do two points make a trend?

Finally I'm also perplexed by the proposition that the Internet is “becoming” a platform for participation. What exactly do we mean by participation? Is writing a letter to the editor of a newspaper not participation? Is writing an article on your own Web site in response to what someone else wrote not participation?

The Internet itself was built in a participatory manner. Anyone can help in the working groups of the Internet Engineering Task Force (IETF) that define the standards that make the Internet work. Usenet has at least since the Great Renaming of 1986, yes, twenty-two years ago, decided which newsgroups will be created, deleted, and modified by popular vote.

It seems to me that what's happening around us now is simply realization of how things on the Internet have fundamentally been since the beginning and a subsequent redesign of presentation to use the same philosophy. What I mean to say is what I wrote more than ten years ago: that anyone who treated the Internet as a “passive” experience medium wasn't using it right in the first place.

May 21, 2008 at 3:55 PM  
Anonymous Dave Ungar said...

Mr. Curtin makes a good point about the web having always been about participation - however, Web2.0 is the transition from businesses using the web as a platform to post data that a user consumes - into a community where the consumers contribute (..and become part of the marketing, when we're talking about business 2.0. Recommended reading by Ben McConnell: Citizen Marketers - http://www.worldcat.org/oclc/71800526)

In light of that comment though - I think the audience would have benefited from a definition of Web2.0 as the premise upfront - either as an introduction to the discussion, or as defined by each of the speakers before their presentations.

Great to see the turnout for this meeting! Thanks for arranging it, and I'm looking forward to more like it...

May 22, 2008 at 4:59 PM  
Anonymous Brett Gerke said...

What is Web 2.0? How does it go about fulfilling the needs identified by the W3C and TBL years ago? What is left? I have seen nothing of substance defining web 2.0 that goes past marketing efforts. These are the same "opinion leaders" that are marketing old CORBA brokers as "enterprise service buses". To make matters worse...it appears that the marketing people are already done inventing web 2.0 because I now am reading about web 3.0!!!

May 28, 2008 at 9:19 AM  

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