Zappos CEO on How To Deliver Happiness with Social Media [INTERVIEW]
After visiting Zappos almost a year ago for a Mashable article on their approach to social engagement, I decided to follow-up with CEO Tony Hsieh on a subject of increasing interest to more people: how to engage social media in ways that foster happiness.
Hsieh is an early adopter and active user on
In the following interview, Hsieh talks about a range of subjects, from the four categories for all his tweets, to the importance of happiness both personally and organizationally, to the biggest mis-perception people have about him.
Mashable: How do you decide what to tweet? Does the potential for happiness the tweet could bring impact your decision-making?
I tweet at least once a day and my goal is to have each of my tweets fall into one or more of these 4 categories (ICEE): Inspire, Connect, Entertain, or Educate — all of which I believe are somehow related to happiness. I get a lot of requests from people (including many Zappos employees) to send out a tweet promoting them or something they’re doing, which I generally turn down because it doesn’t fall into one of the ICEE categories.