Introducing the AMA’s Social Media Special Interest Group

It’s officially here Columbus, a professional opportunity to explore social media. The American Marketing Association has evolved to create a new special interest group focused only on social media. This SIG was developed due to the overwhelming interest in discussing social media in the other four AMA SIGs: Healthcare, Non-profits, B to B and e-commerce. The Social Media SIG will meet every other month and bring you targeted opportunities to learn and engage with experts, consultants, marketing agencies, corporate marketers and students. Each social media SIG is open to both members ($5) of the AMA and non-members ($15). All meetings are held from 7:30-9:00 am at The Dublin Entrepreneurial Center (The DEC). Mark your calendars for the next few dates! The event details will be shared on the TechLife calendar prior to the events.

September 2nd
November 4th
January 6th
March 3rd
May 5th

The SM SIG is run by Sandy Blanquera, Principal of Social Boomerang. Sandy is working with a trio of talented businessmen, to bring you these professional events. The committee members are Steve Bell, Founder of Strategic Marketing Innovations, Jason Velliquette, Marketing for Peer Assist and Tom Williams, Founder of InnoGage.

The first event will be held Wednesday, September 2nd and features the event “Out with the Old and In with the New: Shifts in Operations from Social Media”. This event features 3 speakers/panelists who will share their first-hand experiences implementing social media at their organization and the resulting shifts in their businesses. Our presenters represent diversity in the consumer sectors served and their use of social media. Ed Billmaier, Sr. Director of Relationship and Interactive Marketing for the Scotts Miracle Gro Company will share the company’s journey to incorporate social media as a tool for PR, branding and marketing, brand and customer monitoring, as well as internal communications. Julie Spicer, Relationship Manager at Quick Solutions will focus on changes to the recruiting and sales processes. To bring the non-profit perspective, Christiana Christian, Digital Marketing Manager at Mid Ohio Foodbank, will share their exploration in using social media to fund-raise and engage volunteers. After a brief presentation by each practitioner, you will have opportunities to ask about your own burning questions. There are about 20 seats remaining. Click here to RSVP for this event.