Wednesday, July 1, 2009

Attn. bootstrappers - July's IBA Meeting Topic: Sales & Marketing

All boostrappers have at least one thing in common: it’s really tough to get (and keep) your products and services in front of your customers. So, in our upcoming monthly peer meeting, we’ll be talking about field-tested Sales and Marketing techniques geared specifically for bootstrappers. What Sales and Marketing challenges (and solutions) have you faced or are currently facing? To get your juices flowing, here a few challenges we’ve heard from other bootstrappers:

- I’m just starting out and haven’t actually made a sale yet, but I am getting A LOT of advice from everyone I talk to. I’m trying to do everything that everyone suggests, but it has me running in circles. What experience do you have cutting through the “noise” and choosing a path for making your first sale?

- I can’t afford a big ad campaign or advertising agency. What creative, bootstrapping methods have you used to make prospective clients aware of your business/products/services?

- We’re a boutique company, competing with the much bigger firms in our industry. What experience do you have competing with much larger companies for a client’s business? How have you gotten meetings with clients? How have you been able to set yourself apart?

And I’m sure you’ve got a few that we haven’t heard of yet! Don’t miss this rare opportunity to explore a wide variety of Sales and Marketing challenges and solutions with your bootstrapping peers.

The meeting will be on Wednesday, July 8th from 7 to 9pm at TechColumbus (1275 Kinnear Rd., Columbus). To attend this meeting, just register as an IBA Member or Guest at

Please feel free to forward this on to any bootstrapping entrepreneurs who would like an opportunity to chat with a group of like-minded peers.

Best regards,

Kim Troy
Co-Founder, International Bootstrapping Association


Post a Comment

Subscribe to Post Comments [Atom]

<< Home