Attn. bootstrappers - July's IBA Meeting Topic: Sales & Marketing

All boostrappers have at least one thing in common: it’s really tough to get (and keep) your products and services in front of your customers. So, in our upcoming monthly peer meeting, we’ll be talking about field-tested Sales and Marketing techniques geared specifically for bootstrappers. What Sales and Marketing challenges (and solutions) have you faced or are currently facing? To get your juices flowing, here a few challenges we’ve heard from other bootstrappers:

- I’m just starting out and haven’t actually made a sale yet, but I am getting A LOT of advice from everyone I talk to. I’m trying to do everything that everyone suggests, but it has me running in circles. What experience do you have cutting through the “noise” and choosing a path for making your first sale?

- I can’t afford a big ad campaign or advertising agency. What creative, bootstrapping methods have you used to make prospective clients aware of your business/products/services?

- We’re a boutique company, competing with the much bigger firms in our industry. What experience do you have competing with much larger companies for a client’s business? How have you gotten meetings with clients? How have you been able to set yourself apart?

And I’m sure you’ve got a few that we haven’t heard of yet! Don’t miss this rare opportunity to explore a wide variety of Sales and Marketing challenges and solutions with your bootstrapping peers.

The meeting will be on Wednesday, July 8th from 7 to 9pm at TechColumbus (1275 Kinnear Rd., Columbus). To attend this meeting, just register as an IBA Member or Guest at http://www.bootstrappingassociation.org/join.html.

Please feel free to forward this on to any bootstrapping entrepreneurs who would like an opportunity to chat with a group of like-minded peers.


Best regards,

Kim Troy
Co-Founder, International Bootstrapping Association
www.bootstrappingassociation.org