Minds On: Let’s Link Up! The Three Types of Web Links that Take Your SEO Through the Roof

Minds On: Let’s Link Up! The Three Types of Web Links that Take Your SEO Through the Roof

In a previous post named “The Three Secrets of Successful SEO – Three Hard Truths” I laid out the three simple rules to succeed with Search Engine Optimization for your Web site.

Here they are again:

1. Write great, clear content about your product, services, and company and things you deeply care about or have an interest in doing.
2. Update it frequently.
3. Responsibly build real links.

Today let’s focus on that third point: Responsibly build real links.

If you listen to what Google and the experts tell you about SEO, links to your site are a critical component in determining how you’re ranked, but link-building is one of the most difficult tasks. In the early days of the Web, people tried “link exchanges” where you’d sign up with a service and other sites would put up pages of links on their site, including a link to yours, and you’d put up a similar page on your site. The problem is this: It doesn’t work. Google and the other search engines can determine the relevance of the other site to yours. Furthermore, if they just see a page of links to totally unrelated companies, they ignore them. Sometimes, they even penalize you, too. The last thing you want is to fall to the bottom of the rankings.

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