Toobla reviewed in Mashable

This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.
Name: Toobla
Quick Pitch: Toobla helps you collect and enjoy your favorite stuff in visual containers that can be shared anywhere.
Genius Idea: The way we traditionally save and bookmark web content is increasingly ill-equipped for the dynamic and visual nature of that content.
Toobla takes a more visual and modern approach to organizing information. You can create custom folders that you can store anything you want in — web pages, embedded videos or web apps, photographs, flash games — and then make those collections public or keep them for yourself.

Toobla has a list of the most popular shared folders on its site in various categories full of content that you can view. Clicking on a link will take you to a page, but clicking on a video or audio file (or other embedded content) will display the content right inside Toobla.